What would some pain points for an overweight 20 year old individual be, as he goes to the mall? Think of examples that would remind him that he is fat like whenever he tries on clothes he would see himself on the mirror and think of himself as fat.
<aside> 📌 Be specific and very descriptive to get a good answer. Think of like you want him to think like the “ideal customer.”
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Pain points for an overweight individual might include: social judgement, limited clothing options. etc.